Como ser inovador e recuperar sua criatividade


“Progress is impossible without change, and those who cannot change their minds cannot change anything.” George Bernard Shaw

Innovation is vital in the workplace because it  helps companies grow and evolve. Without innovation organizations will find themselves in a dead end. Companies with innovative concepts, such as Google, Amazon, Netflix and We Work, are all  are all examples of organizations that  disrupted traditional ways of doing existing things like searching for information, buying books, renting movies and even renting office space.

Innovation can be incremental, based on improving an existing concept or disruptive, as was the case of Amazon when they began selling books online and later creating a platform for virtual reading.

 “Creativity is thinking up new things. Innovation is doing new things” – Theodore Levitt. (Economist, Professor and Marketer)

To  be  innovative you first have to  harness your creative ability.  Airbnb began disrupting the hotel business in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a design conference, when most of the city’s hotel rooms were sold out. They recognized that people were looking for an affordable local experience and that you actually did not need to own real estate to accomplish that goal. They used out-of-the-box thinking and made it work!

The challenge is, we often struggle to allow ourselves to truly be creative.

Fall in creativity

For most people, the use of a creative mind is maximized at age 5 and then falls dramatically for the next several years.  By age 20 most people are using only 2% of their brain’s creative abilities.

Why does this happen?

From an early age we are taught to adapt to norms accepted by the society we live in.  While this is an important survival mechanism, before we realize it, our mind is imprisoned in beliefs and standardization.

As young children, we allowed our mind to fly into imaginary realms where everything was possible. We were authentic, guided by our own feelings and impressions. Boy, were we imaginative and creative.

As we grow a little older (5-12), we enter the socializing cycle and start to conform to the patterns and beliefs from our close authoritative figures: parents, grand-parents, siblings, teachers etc. We hear the word “no” a lot and begin to limit ourselves not only in what we do but how we think.

We quickly adapt to the behavioral forms and customs within our society. We want to be approved by authority figures and  accepted by friends and acquaintances, and we begin to  value what others say about us. Many times, we begin to observe and emulate authority figures and  often become risk averse, with fear of being rejected.

 As adults, how can we harness our creative potential?

At an individual level, we have to learn how to become better listeners, and avoid judging and criticizing others. We have to learn how to “unfocus” and avoid conformity and sameness. We need to force ourselves to think outside the box and try different things to stimulate our brain.

At an organizational level, it is important to have a work environment with empathy, collaboration and interdisciplinarity,  where mistakes and errors are accepted as part of a learning process and prototyping is frequent.

If you are interested in learning more about fostering creativity that will lead to innovation please reach out to me at

Steve A. Hevesi 03/2019

Sobre Steve

Steve Hevesi é um coach executivo e um consultor e facilitador de negócios dedicado a desenvolver habilidades de liderança, melhoria do desempenho profissional e auto-confiança em executivos de negócios. Ele ajuda a tornar viáveis as oportunidades ainda não percebidas.

Steve tem mais de 25 anos de experiência internacional em empresas de grande porte nas áreas de marketing, vendas e gerência geral. Ele ocupou a diretoria de marketing na Nike e Nabisco no Brasil, foi gerente geral da divisão Gerber na Novartis e diretor comercial da Dentsply Sirona para a América Latina. Ele também tem 10 anos de experiência como consultor de negócios, ajudando empresas de porte médio e start-ups a atingir e superar suas metas de negócios. Ele acredita que muitas questões gerenciais e de negócios podem ser resolvidas de forma eficaz com uma abordagem voltada para a solução e focada no futuro.

Steve Hevesi

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